What do we know about Trailer Music?
The music industry is a very large sector of our world economy. It has many branches, but not every specialist thinks about it. For example, the question arises: what do we know about Trailer Music?
Trailer music is a musical accompaniment of promotional video of the film (trailer), the main purpose of which is to attract viewers and increase the rating of the film.
If you ask an ordinary person about who writes music for trailers, the answer is clear: the same composer who writes music for whole movies. But it’s not true. Specialized companies are engaged in creation of music for trailers.
Trailer music is a large sub-category of production music, in which composers work in a certain direction, creating a huge amount of trailer content. The trailer industry is very developed on a global scale. It has both huge companies with many years of experience (for example, Audiomachine, Immediate Music, Brand x Music, Position Music) and quite new companies (for example, ReallySlowMotion, Sub Pub Music, Twelve Titans Music). However, the latter have settled steadily in this area.
Usually libraries of such companies are hidden from outside users, and music is licensed exclusively for film studios. But there is some times when companies release albums that are available to the public. For example, Immediate Music, Audiomachine and Two Steps from Hell do this. For the latter company this is almost a key direction.
Trailer music tips
If you have a desire to create trailer music to show it to any large organization and sell your creation, you need to follow some tips:
- Create as many tracks as you can.
If you hope to write one or two hit tracks, graduating from a big publisher, earn a lot of money and live happily ever after, then it’s not. You need to create a large number of tracks and in good quality.
- Don’t be afraid to copy the structure of other people’s tracks for trailers.
No need to plagiarize melodies, sounds and other things. You just need to borrow the structure that works in movie trailer. The editors are seeking tracks that correspond to this formula.
- Use powerful sounds.
Music for trailers should be very exciting, powerful and energetic. Or if it is majestic and has a slow development, the final should be very bold and unexpected. Therefore, when you choose sounds, you should not forget to use clean and clear, but the most powerful sounds.
- Start with a chord progression, not a melody.
It’s good to have a melody in mind, and it can even be more inspiring and catchy than chord progressions and harmony. However, chords determine the mood and flow of your track much more. Chords determine the progression of your track.
- Listen to other people’s tracks.
If you have no ideas, listen to other author’s tracks. Analyze them and get inspired.
- Pay attention to the right reviews.
First of all, you should listen to trailer editors and heads of trailer music publishers. They know what they’re talking about. You should also listen to reviews of successful trailer music composers, who have many years of experience in this industry and successful transactions.
Perhaps these tips will help you in creating great selling trailer music and achieving your goals.